We’re launching our handyman website to attract new customers and grow our reputation. First, we’re choosing a domain name that’s easy to remember, spell, and pronounce, and also available on social media platforms. We’re then selecting a web host that offers robust security, good customer support, and guarantees our website’s availability. Next, we’re picking a website builder that’s easy to use, scalable, and customizable. From there, we’re designing a clean and simple layout, creating essential web pages, and adding engaging content. We’ll also optimize our site for search engines to improve visibility. Let’s get started on building our online presence.
Choose a Domain Name
Choosing a domain name is the first step in establishing our online presence. We’re excited to share our business with the world, and a well-chosen domain name is vital in making a great first impression.
A good domain name should be easy to remember, spell, and pronounce. It’s also important to choose a domain name that reflects our brand and is consistent with our website strategy.
When it comes to domain tips, we want to make sure our domain name is short, concise, and to the point. We don’t want our potential customers to get confused or frustrated trying to find us online.
We also want to guarantee our domain name is available on social media platforms, so we can maintain consistency across all our online channels.
In terms of website strategy, our domain name should align with our overall brand identity and messaging.
We want our domain name to be a reflection of our values, services, and unique selling proposition.
If you’re out of ideas for a domain name, you can use domain name generators like DomainWheel, for example (one of the good ones out there).
Select a Web Host
Now that we’ve sorted out our domain name, it’s time to think about where our website will live—in other words, who will host it. Choosing a web host is a vital step in creating a handyman website. We must consider web hosting options that meet our needs and budget. We don’t want our website to be slow or unreliable, which can drive away potential customers.
When selecting a web host, we should look for options that offer robust website security measures. This includes automatic backups, malware scanning, and a secure socket layer (SSL) certificate. We also want to guarantee that our web host provides good customer support in case we encounter any issues with our website.
Some popular web hosting options include shared hosting, virtual private servers (VPS), and dedicated hosting. Shared is easy to use, but not the best in terms of speed, quality and ability to handle traffic. VPS and dedicated is the way to go if you have technical knowledge of setting it up and maintaining it. Or you can hire for it.
We need to weigh the pros and cons of each option, pondering factors such as cost, scalability, and customization. Choosing the right web host guarantees that our handyman website is always available, secure, and performing well.
Pick a Website Builder
We’re at the point where we need to choose the best platform to create a functional and visually appealing handyman website.
With so many options available, it can be overwhelming to decide which one to go with. That’s why it’s important to compare platforms and find the one that best fits our needs.
WordPress stands out as the best option due to its unparalleled design flexibility. It allows us to customize our website to truly reflect our brand and services.
The wide range of templates and drag-and-drop functionality offered by WordPress gives us the freedom to create a unique and professional website.
We should also consider the ease of use and scalability of the platform.
WordPress excels in this area too, offering a user-friendly interface that makes updates and maintenance simple, even without extensive technical knowledge. Plus, with 24/7 support, we’ll have peace of mind knowing help is always available.
Design Your Website Layout
Creating an effective website layout is crucial for communicating your handyman business’s values and services to potential customers. When designing your website, consider how you want to engage with your audience and showcase your expertise.
A well-structured layout allows visitors to quickly find the information they need, increasing the likelihood of converting them into customers.
We recommend using WordPress, which offers some of the best tools and themes tailored for construction and trader websites for the best results. Builders like Elementor and Divi are highly recommended for their drag-and-drop functionality and design flexibility, allowing you to create a clean, simple, and easy-to-navigate layout. Themes like Astra, OceanWP, and GeneratePress come with ready-made templates designed for construction and handyman services, ensuring your website is professional and visually appealing.
Mobile optimization is also essential, as many potential customers will access your site on their smartphones. These WordPress themes and builders guarantee that your layout is responsive and looks great on all devices.
To enhance customer engagement, include clear calls-to-action and make it easy for visitors to get in touch. Use visuals, such as images and videos, to showcase your work and make your site more engaging.
Add Essential Web Pages
We’re now going to focus on adding the essential web pages that will make our handyman website effective.
These pages include a homepage that introduces our business, an about page that shares our story, service pages that describe what we offer, a contact page that makes it easy for customers to reach us, and reviews and testimonials that build trust.
Homepage
When it comes to making a great first impression, your homepage is the digital equivalent of a firm handshake. It’s the first thing potential customers will see when they land on your website, so it’s crucial to get it right. As we all know, trust is a top priority for customer acquisition, and your homepage should reflect that.
It should display who you are as a business, what services you offer, and help customers get to know you.
We recommend including essential features such as a brief summary of your business, your services, and any emergency services you provide. This will give customers a quick overview of your business and help them find what they want.
A clear call to action, such as a phone number or contact form, or both, can also encourage customers to contact you. By including these essential features, you’ll be well on your way to creating a homepage that drives customer acquisition and grows your business.
About Page
Our company profile is where we tell our story, showcasing our history, values, and expertise. As handymen, we want to give our customers a sense of who we are and what we’re about.
This is where we share our company history, highlighting key milestones and achievements. We also introduce ourselves and our employees, including photos to make us more relatable and trustworthy.
Handyman storytelling is essential on this page, as it helps potential customers connect with us on a personal level. We share our values and what drives us to provide excellent service.
We also showcase any additional qualifications, certificates, or awards we’ve received from trade associations. This helps build credibility and trust with our customers.
Our company history is an essential part of our story. We want to show our customers that we’re not just a fly-by-night operation, but a reputable business with a solid foundation.
Service Pages
A handyman’s services are the backbone of their business, and showcasing them effectively on a website is key for attracting new customers. As we build our handyman website, we need to make sure our services are presented in a clear and concise manner. This is where our service pages come in.
| Service | Description |
|---|---|
| Plumbing | From leaky faucets to new installations, we offer a wide range of plumbing services. |
| Electrical | Our licensed electricians can handle any electrical job, from minor repairs to full system installations. |
| Carpentry | From custom cabinetry to deck building, our skilled carpenters can bring your vision to life. |
When creating our service pages, we need to remember that our goal is to attract new customers and showcase our expertise. We should use clear and concise language, avoiding technical jargon that might confuse potential customers.
By doing so, we’ll be able to effectively market our services and establish a strong online presence. This is especially important for handyman website marketing and tradesman online presence, as it will help us stand out from the competition and attract new customers.
Contact
Effective communication is key to building trust with potential customers, and a well-designed contact page is essential for making it easy for them to get in touch with us.
When it comes to online etiquette, it’s vital to meet customer expectations by providing clear and concise information.
A good contact page should include the following:
- A contact form that allows customers to easily send us a message
- A map and address of our location to help customers find us
- A phone number and email address for customers to contact us directly
- Social media links to connect with us on other platforms
- A clear statement of our response time to manage customer expectations
Reviews & Testimonials
When it comes to building trust with potential customers, showcasing reviews and testimonials from satisfied clients can be a game-changer. We’ve all been in situations where we’re hesitant to try a new service or product, but a glowing review from someone who’s been in our shoes can make all the difference. That’s why we recommend including a dedicated page for customer reviews and testimonials on your handyman’s website.
Types of Testimonials
| Type of Testimonial | Description |
|---|---|
| Written Testimonials | Quotes from satisfied customers that highlight specific services or experiences |
| Video Testimonials | Short videos featuring customers sharing their positive experiences |
| Before-and-After Photos | Visual examples of completed projects with explanations of the work done |
| Star Ratings | Simple, easy-to-understand ratings that give potential customers a quick snapshot of your reputation |
We’ll discuss how to encourage customers to leave reviews and testimonials in the next section. For now, focus on creating a dedicated page that showcases your best customer feedback. This will help establish credibility and trust with potential customers, making them more likely to choose your services.
Blog
By incorporating a blog into our handyman website, we can establish ourselves as industry experts and build trust with potential customers. A blog is a powerful tool for handyman marketing, allowing us to share our knowledge, showcase our expertise, and provide valuable content to our audience.
Here are some benefits of having a blog on our handyman website:
- Improved website accessibility: A blog helps search engines like Google understand the structure and content of our website, making it easier for potential customers to find us.
- Establish thought leadership: By sharing our expertise and experiences, we can position ourselves as thought leaders in the handyman industry.
- Increased engagement: A blog can help us connect with our audience, encourage engagement, and build a community around our brand.
- Improved SEO: Regular blog posts can help us rank higher in search engine results pages (SERPs) for relevant keywords.
- Enhanced customer trust: A well-maintained blog demonstrates our commitment to providing value to our customers and can help build trust in our brand.
Create Engaging Content
As we build our handyman website, we’re not just creating a digital presence – we’re crafting a narrative that showcases our expertise, values, and unique selling proposition. We’re building trust with our potential customers and differentiating ourselves from competitors.
We’ll do this by creating engaging content that speaks directly to our audience’s needs.
This starts with our Content Calendar, which guarantees we consistently produce valuable and relevant content throughout the year.
From how-to guides and handy tips, to case studies and company updates, we’ll showcase our expertise through handyman blogs.
We’ll use a mix of practical, technical and emotional appeal when crafting our blog content.
By showcasing real-world scenarios, our problem-solving expertise, and sharing success stories from past clients, we’re telling our customers why we’re the right partner for the job.
Using storytelling and industry examples makes us relatable, easy to understand, and worth contacting for an upcoming project.
With consistent updates on our handyman blogs, our site becomes the trusted destination for prospects to make an informed decision and customers to trust we’re still working in the trade and industry we said we did.
Optimize for Search Engines
Most of us have experienced the frustration of searching for a specific service online, only to be met with a plethora of irrelevant results.
As handymen, we want to guarantee that our website is visible to potential customers when they search for our services online. To achieve this, we need to optimize our website for search engines – this is a process called SEO.
Optimizing our website for search engines is vital for increasing site visibility and driving more traffic to our site.
Here are some key factors to take into account:
- Use relevant keywords: Incorporate keywords related to our handyman services in our website’s content, meta tags, and titles.
- Optimize images: Use descriptive alt tags and file names that include our target keywords.
- Guarantee mobile responsiveness: With most people searching online using their mobile devices, it’s essential that our website is mobile-friendly and responsive.
- Use header tags: Organize our content using header tags (H1, H2, H3, etc.) to make it easier for search engines to understand our content.
- Regularly update content: Keep our website fresh and up-to-date with new content to improve our search engine rankings.
Launch and Maintain The Site
We’ve optimized our website for search engines, so now it’s time to launch and maintain it. This is an exciting step, as we’ll finally be able to share our handyman services with the world.
We’ll need to perform regular site updates to guarantee our website remains effective. This includes adding fresh content, such as blog posts and new services, to keep our customers engaged.
We’ll also need to monitor our website’s performance, fix any issues that may arise, and make adjustments as needed.
Effective customer communication is also vital for maintaining our website. We’ll need to respond promptly to customer inquiries and comments, providing helpful and informative responses.
This won’t only build trust with our customers but also help us to identify areas for improvement. By regularly updating our website and engaging with our customers, we’ll be able to build a strong online presence and attract new customers to our handyman business.
With a well-maintained website, we’ll be able to showcase our services and establish ourselves as a reliable and trustworthy handyman business.
Final Words
We’ve made it! We’ve created a handyman website that showcases our services, builds trust with potential clients, and helps us grow our customer base. We’ve taken the first step towards a stronger online presence by choosing a domain name, selecting a web host, picking a website builder, designing a layout, adding essential pages, creating engaging content, and optimizing for search engines. Now, let’s launch and maintain our site to attract new customers and stay competitive!
If this sounds a bit complicated, we offer web design services to help you stand out from the crowd!