Case Study: Transforming’s Online Presence

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By Chip Radoslavov

Industry: Mattress Comparison and E-commerce
Location: United Kingdom

Agency: Kaleto.Digital
Service: Site Migration, SEO Optimisation, and Rebranding

Objectives, a UK-based mattress comparison site and emerging e-commerce brand, sought the expertise of Kaleto.Digital for a comprehensive site migration and SEO optimization. Their goals included enhancing the user experience on their comparison engine, optimizing their newly launched e-commerce store, and increasing overall site visibility and engagement.

Overall Results

  • 150% increase in impressions after a successful SEO migration
  • 10% increase in clicks
  • 20% increase in CTR
  • 75 High-Quality backlinks built

Strategy and Execution

Kaleto.Digital implemented a multi-faceted strategy to achieve’s objectives:

  1. Site Migration: Managed the seamless migration of the website to a new platform, ensuring minimal downtime and maintaining all existing SEO value. WordPress was selected as the perfect platform for e-commerce compatibility and content management.
  2. SEO Optimization: Enhanced on-page and technical SEO, including keyword optimization, metadata updates, and improvements to site speed and mobile usability.
  3. Rebranding and Design: Delivered a fresh and modern rebranding for the site, aligning the e-commerce store’s visual identity with the updated brand aesthetics.
  4. Call-to-Action Optimization: Revamped CTAs across the site to improve user engagement and conversion rates.
  5. Link Building: Executed a strategic link-building campaign, securing 75 white-hat backlinks to boost domain authority and search rankings.

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The comprehensive approach taken by Kaleto.Digital led to significant improvements for

  • Increased Impressions: Following the site migration and SEO enhancements, search impressions surged by over 150%, indicating a marked increase in site visibility.
  • Higher Click-through Rate: Clicks increased by over 10%, reflecting greater engagement and interest from potential customers.
  • Successful Rebranding: The site rebranding and optimized CTAs contributed to a cohesive user experience and a stronger brand presence.
  • Enhanced Authority: The acquisition of 75 quality backlinks further solidified the site’s position in search engine rankings and credibility within the industry.

Kaleto.Digital’s strategic efforts not only facilitated a smooth transition for’s site but also laid the foundation for sustained growth in their competitive market.

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