Get more leads and clients for your business with our
Digital Marketing Agency For Accountants & CPA
At Kaleto.Digital, a specialist digital marketing agency, we focus on crafting tailored digital marketing solutions that resonate with the unique needs of accounting professionals. Our expertise lies in creating impactful campaigns that boost your online presence, attract high-quality leads, and convert them into loyal clients.
From targeted SEO strategies and engaging social media content to precision PPC advertising and compelling website design, we ensure your practice stands out in the competitive market. Partner with us to drive sustainable growth and let your accounting firm reach new heights with innovative, results-driven digital marketing strategies.
What our clients say about Kaleto.Digital
John B Wingham
MD at CreditAction
I couldn’t be happier with the incredible work Kaleto Digital did for my website – CreditAction. They quickly sorted out our WordPress speed issues and transformed our SEO strategy, making a real difference to our visibility. Their friendly and professional approach made the whole process a breeze. I highly recommend them!
Martin Harris
MD at LightSleeper
We had a great consultation with Chip that discovered loads of issues with our website that were holding our business back. We hired the team to update our website and help us with our SEO issues. Within three months we improved our visibility and managed to get first on the map for our city!
Jeanette Schmidt
CEO of Cuisinebank
Kaleto.Digital transformed my website, CuisineBank, with a seamless migration and a sleek, modern WordPress update. Their expertise in resolving SEO issues has significantly boosted my site’s performance. Highly recommend their exceptional service!
Anna Ferguson
Marketing Director
Kaleto.Digital’s team have proven to be an amazing marketing partner for our business. We needed them repeatedly for our web development, PPC, and SEO strategies, and they offered sound advice and knowledgeable staff. They always responded to our questions and objections professionally. Highly recommended!
Allison Powell
Business Owner
Kaleto.Digital has been a game-changer for my beauty spa. Their expert services in Google Maps ranking, website speed improvements, and link building have significantly boosted our online visibility and brought in new clients. I highly recommend them to anyone looking to enter Maps and expand their local visibility!
Siobhan Wallace
Accounting Firm Partner
Kaleto.Digital significantly expanded our firm’s visibility over the course of a few months. We are now getting highly relevant inquiries about our services, and our firm is now even looking to expand to manage the increased workload. Great work!
Best Digital Marketing Agency For Accountants, Bookkeepers And CPAs
At Kaleto.Digital, we pride ourselves on being the premier marketing agency dedicated to empowering accountants with exceptional digital marketing solutions. Our deep understanding of the accounting industry allows us to create personalized strategies that elevate your firm’s visibility, attract ideal clients, and drive measurable growth.
Whether it’s enhancing your SEO to appear at the top of search results, curating engaging content that resonates with your target audience, or managing effective PPC campaigns that maximize your ROI, we are committed to helping your practice thrive in today’s competitive landscape. Choose Kaleto. Digital to experience unparalleled expertise and tailored marketing success.
Our Process
Discovery
If you’re ready to embrace the digital side of your business, get in touch, and we’ll walk you through the possibilities digital marketing can offer your business.
Proposal
Once we establish the possibilities, targets and KPIs, we’ll send you a detailed proposal of work, KPIs, timeframes and deliverables.
Implement
Once the proposal is accepted, we’ll get to work.
We focus on quick wins and potential gaps and prioritise tasks that could have the biggest impact on revenue, profit, and sales.
Measurement
We measure it all.
You get a login to a custom dashboard where everything is neatly organised and easy to read.
You get to see the digital impact on your business in real-time!
Services
SEO For Accountants
At Kaleto.Digital, we understand the critical role of search engine optimization (SEO) in driving organic traffic and increasing visibility for accounting firms. Our SEO for Accountants services enhance your online presence, ensuring you rank higher in search results and attract potential clients actively seeking accounting services. By leveraging industry-specific keywords, optimizing your website content, and implementing local SEO strategies, we make it easier for clients to find and choose your firm. With our tailored approach, we help accountants build credibility, boost website traffic, and convert visitors into loyal clients. Partner with us to elevate your SEO and watch your practice grow.
Accounting Websites
Our Web Development for Accountants services focus on creating stunning, professional websites tailored to the unique needs of accounting firms. We build user-friendly, SEO-optimized websites highlighting your expertise and making a lasting impression on potential clients. From intuitive navigation and compelling content to secure client portals and mobile-friendly design, we ensure your website looks great and performs seamlessly across all devices. By showcasing your unique value proposition and streamlining client engagement, we help you stand out in a competitive marketplace and convert visitors into loyal clients, driving your business forward with a robust online presence.
Local SEO For Accountants
Our Local SEO for Accountants services are designed to ensure your firm stands out in local search results and on platforms like Google Maps. By optimizing your online presence for local searches, we make it easier for potential clients in your area to find and choose your services. We focus on enhancing your Google My Business profile, managing local citations, and incorporating geographically relevant keywords to boost your visibility in local search queries. With our targeted approach, you’ll attract more local clients, establish a strong community presence, and drive more foot traffic and inquiries to your accounting firm. Get discovered by clients in your neighbourhood and grow your practice with effective local SEO strategies.
PPC For Accountants
Our PPC Services for Accountants are tailored to help you effectively reach your target audience and maximize your return on investment through paid advertising on platforms like Google Ads, Facebook, and Meta Ads. We create strategic, data-driven campaigns that place your firm at the top of search results and in front of prospective clients actively seeking accounting services. By crafting compelling ad copy, selecting precise keywords, and leveraging advanced targeting options, we ensure your ads resonate with the right audience at the right time. Whether you want to increase brand awareness, generate leads, or drive conversions, our expert team manages every aspect of your PPC campaigns to deliver measurable results and elevate your practice’s online presence.
Social Media Services
Our Social Media Services for Accountants are designed to elevate your firm’s online presence and foster meaningful connections with your audience on platforms like Facebook, Twitter, and LinkedIn. We manage your social media profiles with tailored content highlighting your expertise, engaging potential clients, and building trust in your brand. By creating and sharing valuable insights, industry news, and client success stories, we help you connect with your audience and showcase your firm’s unique value. Our comprehensive approach includes strategic content planning, audience engagement, and performance analytics to ensure your social media efforts drive engagement and lead to tangible business growth. Let us help you leverage the power of social media to expand your reach and grow your accounting practice.
Lead Generation For Accountants
Our Lead Generation Services for Accountants and CPAs are crafted to attract high-quality prospects and convert them into loyal clients for your firm. We ensure a steady flow of qualified leads by leveraging a mix of inbound and outbound marketing strategies, including targeted email campaigns, engaging content, and strategic partnerships. We utilize data-driven techniques to identify and reach your ideal clients, nurturing relationships through personalized communication and compelling offers. Whether you’re looking to grow your client base or strengthen your pipeline, our lead generation solutions provide the resources and expertise to help you achieve sustainable business growth and maintain a competitive edge in the accounting industry.
Frequently Asked Questions
We use a multi-faceted approach for SEO in the accounting industry, which includes keyword research tailored to accounting services, optimizing on-page SEO elements like meta tags and headings, creating high-quality content that addresses common accounting queries, and building backlinks from reputable sources within the financial sector. We also focus on local SEO by optimizing your Google My Business profile and generating local citations to boost your visibility in local searches.
We tailor our approach by understanding your specific services, target audience, and business goals. We thoroughly analyse your current online presence, identify areas for improvement, and create a customized strategy highlighting your unique strengths. This includes developing content that resonates with your audience, focusing on keywords relevant to accounting, and leveraging platforms your potential clients use to find accounting services.
Certainly! One example is a campaign we ran for a mid-sized accounting firm looking to increase their client base. By targeting specific accounting-related keywords and utilizing geo-targeting to focus on their service area, we increased their leads by 50% within three months. Another campaign for a tax consultancy firm achieved a 200% increase in conversions through a combination of Google Ads and Facebook retargeting.
The return on investment (ROI) from PPC can vary depending on factors such as budget, industry competition, and the quality of the campaign. For accounting firms, we typically see an ROI ranging from 3:1 to 5:1, meaning that for every pound spent on PPC, you could expect to see three to five pounds in return. Our focus is on creating highly targeted campaigns that maximize your ad spend and deliver measurable results.
Our social media services will boost your firm’s visibility by creating and sharing engaging content that highlights your expertise and builds trust with potential clients. We utilize platforms like Facebook, LinkedIn, and Twitter to share valuable insights, industry news, and success stories that resonate with your target audience. By maintaining an active and professional presence on social media, we help you attract new clients and retain existing ones.
We create content such as informative blog posts, how-to guides, client testimonials, and case studies that address common accounting challenges and showcase your expertise. Engagement tactics include interactive Q&A sessions, educational webinars, and sharing industry updates that encourage discussions and interactions with your audience. This approach not only increases engagement but also positions your firm as a trusted authority in the accounting field.
Our approach to lead generation involves a combination of inbound and outbound strategies. We create valuable content that attracts prospects, utilize targeted email marketing campaigns, and leverage social media to engage with potential clients. We also implement lead magnets such as free consultations or eBooks to capture contact information and nurture leads through personalized follow-ups.
We ensure high-quality leads by using advanced targeting techniques and refining our strategies based on data analysis. We focus on reaching prospects who match your ideal client profile and are actively seeking accounting services. Our lead generation tactics include detailed audience segmentation, behavior tracking, and continuous optimization to improve lead quality and relevance.
We measure the success of our SEO efforts through key performance indicators (KPIs) such as organic traffic growth, keyword rankings, conversion rates, and the number of qualified leads generated. We also track metrics like bounce rate, time on site, and user engagement to gauge the effectiveness of our SEO strategies and make data-driven improvements.
For accounting firms, we track KPIs including organic search traffic, keyword rankings, lead conversion rates, cost per lead, return on ad spend (ROAS), engagement rates on social media, and website user metrics such as bounce rate and average session duration. These indicators help us evaluate the performance of our digital marketing efforts and optimize for better results.
We use a range of tools and technologies for managing PPC campaigns, including Google Ads for search and display advertising, Facebook Ads Manager for social media campaigns, and various analytics tools like Google Analytics and SEMrush for performance tracking and optimization. These tools enable us to monitor your campaigns in real-time, make data-driven adjustments, and ensure that your ads reach the right audience.
We ensure your ads reach the right audience through precise targeting options such as keyword targeting, demographic targeting, geographic targeting, and interest-based targeting. We also use retargeting techniques to re-engage visitors who have previously interacted with your site. Our campaigns are continuously optimized based on performance data to refine our targeting and improve ad relevance.
Our content creation process involves researching industry trends and client interests to create relevant and engaging content. Our team of experienced writers specialising in the accounting sector ensures that all content is accurate, informative, and tailored to your audience. We plan and schedule content in advance, maintain a consistent posting schedule, and monitor engagement to refine our content strategy.
Our process for managing and optimizing Google My Business (GMB) includes verifying and setting up your GMB profile, optimizing your business description and categories, adding high-quality images, and collecting and responding to customer reviews. We also ensure your NAP (Name, Address, Phone Number) information is consistent across all online platforms and regularly update your profile with new posts and offers to improve local search visibility.
To ensure your firm ranks well in local searches, we optimize your Google My Business profile, build local citations, and create location-specific content that targets local keywords. We also encourage and manage customer reviews, which are crucial for local SEO. Additionally, we monitor and adapt to changes in local search algorithms to maintain and improve your ranking.
We stay up-to-date with the latest digital marketing trends and changes in the accounting industry by continuously engaging in professional development, attending industry conferences, and subscribing to leading marketing and accounting publications. Our team regularly participates in training sessions and webinars to ensure we are equipped with the latest knowledge and best practices, which we then apply to our clients’ strategies.
Your level of involvement is flexible and can be tailored to your preferences. We typically require your input during the initial planning phase to understand your goals and preferences. After that, we handle the day-to-day management and keep you updated with regular reports and consultations. You can choose to be as hands-on or hands-off as you prefer.
Initially, we ask for an hour or two to discuss your goals, review existing marketing materials, and provide input on strategy. After the setup phase, your time commitment will be minimal, typically involving monthly or bi-monthly check-ins to review performance and make adjustments. We strive to make the process as seamless and time-efficient as possible for you.
Absolutely. We tailor each campaign to highlight your firm’s unique strengths, such as your expertise, certifications, client success stories, and specialized services. We ensure that your unique selling points are prominently featured in our marketing materials and that our strategies are aligned with your firm’s core values and business goals.
Our pricing models vary depending on the services you require and the current marketing state of your firm.
Contact us today
Whether you have questions, need assistance, or want to explore how we can help you, we are here to listen and provide solutions. Your inquiries are important to us, and we are committed to delivering prompt and efficient support. Feel free to reach out at your convenience, and let’s start the conversation to address your needs and achieve your goals.
0151 660 6636