Client: LightSleeper.co.uk
Industry: Mattress Comparison and E-commerce
Location: United Kingdom
Agency: Kaleto.Digital
Service: Site Migration, SEO Optimisation, and Rebranding
Objectives
LightSleeper.co.uk, a UK-based mattress comparison site and emerging e-commerce brand, sought the expertise of Kaleto.Digital for a comprehensive site migration and SEO optimization. Their goals included enhancing the user experience on their comparison engine, optimizing their newly launched e-commerce store, and increasing overall site visibility and engagement.
Overall Results
- 150% increase in impressions after a successful SEO migration
- 10% increase in clicks
- 20% increase in CTR
- 75 High-Quality backlinks built
![LightSleeper LightSleeper](https://b3403321.smushcdn.com/3403321/wp-content/uploads/2024/06/LightSleeper.png?lossy=1&strip=1&webp=1)
Strategy and Execution
Kaleto.Digital implemented a multi-faceted strategy to achieve LightSleeper.co.uk’s objectives:
- Site Migration: Managed the seamless migration of the website to a new platform, ensuring minimal downtime and maintaining all existing SEO value. WordPress was selected as the perfect platform for e-commerce compatibility and content management.
- SEO Optimization: Enhanced on-page and technical SEO, including keyword optimization, metadata updates, and improvements to site speed and mobile usability.
- Rebranding and Design: Delivered a fresh and modern rebranding for the site, aligning the e-commerce store’s visual identity with the updated brand aesthetics.
- Call-to-Action Optimization: Revamped CTAs across the site to improve user engagement and conversion rates.
- Link Building: Executed a strategic link-building campaign, securing 75 white-hat backlinks to boost domain authority and search rankings.
Boost Your Online Visibility With Kaleto.Digital
![Kaleto Logo Kaleto Logo](https://b3403321.smushcdn.com/3403321/wp-content/uploads/2024/05/Kaleto-Logo.png?lossy=1&strip=1&webp=1)
Results
The comprehensive approach taken by Kaleto.Digital led to significant improvements for LightSleeper.co.uk:
- Increased Impressions: Following the site migration and SEO enhancements, search impressions surged by over 150%, indicating a marked increase in site visibility.
- Higher Click-through Rate: Clicks increased by over 10%, reflecting greater engagement and interest from potential customers.
- Successful Rebranding: The site rebranding and optimized CTAs contributed to a cohesive user experience and a stronger brand presence.
- Enhanced Authority: The acquisition of 75 quality backlinks further solidified the site’s position in search engine rankings and credibility within the industry.
Kaleto.Digital’s strategic efforts not only facilitated a smooth transition for LightSleeper.co.uk’s site but also laid the foundation for sustained growth in their competitive market.
Contact us today
Whether you have questions, need assistance, or want to explore how we can help you, we are here to listen and provide solutions. Your inquiries are important to us, and we are committed to delivering prompt and efficient support. Feel free to reach out at your convenience, and let’s start the conversation to address your needs and achieve your goals.
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