Case Study: Transforming LightSleeper.co.uk’s Online Presence

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LightSleeper

Client: LightSleeper.co.ukIndustry: Mattress Comparison and E-commerceLocation: United Kingdom Agency: Kaleto.DigitalService: Site Migration, SEO Optimisation, and Rebranding Objectives LightSleeper.co.uk, a UK-based mattress comparison site and emerging e-commerce brand, sought the expertise of Kaleto.Digital for a comprehensive site migration and SEO optimization. Their goals included enhancing the user experience on their comparison engine, optimizing their newly launched …

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Credit Action SEO & Content Marketing Case Study

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Credit Action

Client: CreditAction.co.ukIndustry: Personal Finance and Debt ManagementLocation: United Kingdom Agency: Kaleto.DigitalServices: SEO Strategy and Implementation, link building, SEO migration Objectives CreditAction.co.uk approached Kaleto.Digital to significantly boost its website traffic and online visibility. As a leading online personal finance and debt management blog in the UK, it sought to expand its audience reach and improve its …

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What is PPC – The Beginners Guide to Understanding PPC in Digital Marketing

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What is PPC

Imagine flipping on a light switch and instantly illuminating your brand to potential customers searching for your offer. That’s the power of Pay-Per-Click (PPC) advertising in the vast digital marketing universe. With businesses vying for visibility in an increasingly crowded online space, a robust understanding of PPC could be the ace up your sleeve. In …

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PPC Vs SEO – Cost & Profit Comparison And Real-Life Example

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SEO vs PPC Cost And Revenue Comparison

Though both are critical, the cost and profit margins differ significantly. PPC costs more upfront and offers quick returns, while SEO takes time but provides sustainable results. Did you know? Businesses spend an average of $9,000 per month on PPC campaigns【source】. Imagine your business as a garden: PPC is like buying ready-made flowers, while SEO …

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PPC Vs SEO – What To Choose For Small Business?

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PPC vs SEO

Choosing between PPC and SEO can feel like navigating a maze when running a small business. PPC gives you immediate visibility and can drive targeted traffic, which sounds perfect if you need quick results. But those costs can add up fast if the ads are ran without due diligence. Conversely, SEO requires more upfront effort …

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SEO ROI – What It & How To Measure ROI from SEO Investment

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Market Awareness

Every click, every search, every visit – what does it all amount to? In the labyrinth of digital marketing metrics, nothing is more pursued yet often misunderstood than the true return on investment (ROI) of Search Engine Optimization (SEO). Understanding and measuring SEO ROI is crucial for businesses aiming to validate the effectiveness of their …

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SEO Migration Checklist: Best Practices for a Smooth Site Transition

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SEO Migration Checklist

Imagine handing over your online audience and search presence to a competitor by mishandling a site migration. Terrifying, isn’t it? Site migrations are pivotal yet risky moments for any website, influencing visibility and user engagement. Your website may be facing necessary changes that require a smooth transition strategy to maintain or even enhance its search …

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What Can Increased Website Traffic Mean For Your Business

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Increased Website Traffic

In the digital landscape, website traffic is a vital indicator of a business’s health, reflecting growth opportunities and potential prosperity. As physical footfall in stores signifies customer interest, online traffic suggests prospective customer engagement and sales opportunities. Delving deeper into the significance of increased website traffic reveals a multifaceted benefit to businesses, with strategic SEO …

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Free SEO Tools – What Are The Best Ones

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Free SEO Tools

Looking for free SEO tools? Ahrefs Webmaster Tools, Google Search Console, SemRush Free Account, Bing Webmasters Tools, Google Ads Keyword Planner, and more can boost your online presence and traffic. These tools monitor site health, track backlinks, find keywords, and optimise strategies. Plus, tools like SchemaGenerator and Answer the Public enhance SEO efforts. Start optimising …

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Categories SEO

How Much Does SEO Cost? UK SEO Pricing Guide

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SEO Costs

SEO costs in the UK can vary greatly. It largely depends on who’s providing the service. Agencies can charge from £500 to over £5,000 per month, while freelancers and consultants may have lower costs. A breakdown per hour could range from £50 to £250+. The costs are influenced by scope and expectations on a project …

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Categories SEO